In a bold move to accelerate the adoption of AI across enterprises, Salesforce has introduced a new flexible pricing model for its Agentforce platform.

As the pressure mounts on CIOs to drive AI transformation while staying within tight budgets, Salesforce’s solution aims to remove a major roadblock: cost.

With 90% of IT leaders citing AI expenses as a barrier to innovation, this new model couldn’t have come at a better time.

By offering scalable, usage-based pricing, Salesforce is making it easier than ever to integrate AI into every role, team, and process.

So how exactly does this pricing model work and why does it matter now more than ever? Let’s break it down.

Here’s a breakdown of the key innovations in the new pricing model:

To help businesses navigate the evolving demands of AI integration, Salesforce’s new pricing system introduces flexibility at every level making digital labor more accessible, scalable, and cost-effective.

Whether you’re starting small or ready to deploy AI across your entire organization, these innovations are designed to meet you where you are and grow alongside your goals. Here’s what’s changing and why it matters.

1. Flex Credits: Scale AI Use with Precision

Salesforce has moved beyond its previous $2-per-conversation structure by launching Flex Credits a consumption-based pricing model that directly ties costs to the actual tasks performed by AI agents.

Whether it’s updating a customer profile, resolving support cases, or streamlining workflows, each action costs just 20 Flex Credits (equivalent to $0.10).

Companies can purchase 100,000 Flex Credits for $500, enabling them to allocate spending more effectively through the Salesforce Digital Wallet.

This setup also includes deep insights into usage, helping teams track credit consumption, plan for future demand, and stay ahead of AI needs.

2. Flex Agreement: Budget Flexibility That Moves With Your Goals

Salesforce’s new Flex Agreement introduces unprecedented investment agility. Organizations can now swap user licenses for Flex Credits and vice versa, depending on evolving business needs.

This lets teams optimize their budgets in real time shifting resources between human labor and AI capabilities as needed while continuously supporting new use cases that deliver high returns.

3. New Agentforce Licenses and Add-Ons: Unlimited Employee Usage

Salesforce is also making it easier to bring AI agents to every employee. With new user licenses and add-on options, businesses can now deploy Agentforce with unlimited employee-facing usage on a per-user-per-month (PUPM) basis.

This means AI support for daily tasks from sales and HR to IT and customer service can be integrated seamlessly across Salesforce and Slack, without worrying about hitting usage limits.

What Experts and Customers Are Saying

Elia Wallen, CEO of Engine, says the pricing shift helps them use AI beyond just CRM and customer support. “It reflects Salesforce’s role as more than a software vendor they’re becoming a true strategic AI partner.”

Kirsten Rhodes of Deloitte notes, “This pricing model blends business strategy and tech investment, giving companies room to evolve over time.”

Ritu Jyoti, GVP at IDC, praises the consumption-based flexibility, which lets teams tie costs directly to performance and even swap seats and credits based on experimentation.

Patrick Moorhead, CEO at Moor Insights & Strategy, sees the flexibility as a game-changer, especially for companies exploring digital labor without committing to upfront license investments.

Sheryl Kingstone, Analyst at 451 Research, adds that while licensing is still preferred by many, outcome-based pricing models are becoming more appealing as expectations for fast, personalized service grow.

Pricing Summary 2025

Salesforce’s updated pricing structure is built for flexibility and transparency, giving companies a clearer path to scaling their AI initiatives without unexpected costs.

With simple credit-based pricing and upcoming license options, businesses can align their investments with actual usage and outcomes. Here’s a quick look at what the 2025 pricing model includes.

• Flex Credits:
  • $500 for 100,000 credits
  • 1 Agentforce action = 20 credits ($0.10)
  • Bonus: Enterprise Edition and above get 100,000 credits free via Salesforce Foundations
• Agentforce Licenses and Add-ons:
  • Coming Summer 2025
  • Pricing for Agentforce for Sales, Service, Field Service, and Industries to be announced at General Availability

Availability

Salesforce has outlined a clear roadmap for the rollout and accessibility of its new Agentforce offerings. Here’s what you need to know:

• Flex Credits are available now for all Agentforce customers
• Flex Agreement is live reach out to your Salesforce rep for details
• Agentforce functionality for employees is available with Flex Credit purchase
• Agentforce 1 Editions and add-ons launching Summer 2025
• Flex Payment Models expected Fall 2025

Conclusion

Salesforce’s new Agentforce pricing model represents a pivotal shift in how businesses can adopt and scale AI. By removing cost barriers and introducing flexible, consumption-based options, Salesforce empowers organizations to experiment, grow, and transform with confidence.

Whether you’re just beginning your AI journey or expanding enterprise-wide, this model is built to evolve with your needs making intelligent automation more accessible, predictable, and impactful than ever before. The future of digital labor starts here.